iE&D Solutions bv
International Education & Development

Workshop Using Education Fairs to Recruit Students

Although online student recruitment is becoming more and more popular, the reality is that education fairs continue to attract hundreds of thousands of students. This means that education fairs are a central instrument to the recruitment of students to your institution.

Participating in a successful and cost-effective way

With the demand for international qualifications continuing to grow, can you really afford not to use education fairs in the best and most efficient way for your institution? This 1 day course provides university and college staff with the essential knowledge and skills to participate in education fairs in a successful and cost-effective way.


Welcome, objectives & introduction

• Introduction to the course
• Participants welcome and aims

Introduction to education fairs

• What makes a good education fair?

Understanding different formats

• The range of education fairs available
• How to determine a good fair from a bad one


Making the most of your attendance

• What do you need to bring to make the most of your attendance?
• What to do on the day of the fair

Coffee break

Budgeting and impact

• Cost effective strategies for fairs
• How to follow up afterwards

Q&A and closure

• Questions and answers
• Discussion of lessons learned

Learning outcomes

On completion of the course, participants will be able to:

  • choose an education fair appropriate to your needs,
  • prepare excellently for a fair,
  • meet students and service their requests in an exhibition format.
  • capture student enquiries and maximise your ability to convert them to applications,
  • integrate fairs into your other marketing and student recruitment activities.

Target audience

University and College student recruitment staff responsible for marketing and attracting all students to their institution. The course would also be relevant for those with an external relations, alumni, communications or business development role within the institution.


Beginners to intermediate

Our workshop on Branding was rated 9.25 out of 10, by 67% of all participants and the workshop on Strategic Marketing received a rating of 8.56 by 88% of all participants. See some reviews.

All training and workshops